Anywhere is possible
General Tire - 100 Years of adventures

Whether you’re driving paved roads or navigating uncharted territory in the desert. You can go anywhere with General Tire. With more than 100 years of experience in the tire industry and as part of Continental - a leading tire manufacturer based in Germany - General Tire delivers products you can rely on.

Passenger and Van Tires - For your everyday adventures


General Tire is your robust and reliable partner in every driving condition, from a family vacation, to the kid’s football game or driving to work. General Tire offers products you can rely on for the little adventure in your everyday life.

4x4 Tires - Your 4x4 Specialist


Whether you’re driving on paved roads or navigating uncharted territory General Tire offers SUV and 4x4 drivers robust and durable tires for every application. This is traditionally one of General Tire’s core competences with its American heritage.

Company History
September 29th, 1915. William F. O’Neil, „W.O.“ and Winfred E. Fouse, found the General Tire and Rubber Company in Akron, Ohio.

General Tire was founded in 1915 in Akron, Ohio, by William F. O'Neil. The company later diversified into a conglomerate, with holdings in tires, rubber compounds, rocketry and aeronautics, entertainment and news, and real estate.


Today, the tire and rubber division is owned by Germany's Continental, and the conglomerate is focused on real estate and rocketry. The other divisions have been sold or spun off.


First logo

Rubber flaps

General Tire develops rubber flaps for truck tires.

Fabric production & subsidiary

Nygen and fabric production. The first international subsidiary is founded in Mexico.

Logo of the 30's

General Tire ad - Longer Mileage.

New production facility

GT began production in its 2nd U.S. facility in Waco, Texas; production phased out in 1986.

New material

A new material combination for compound is patented.

Logo of the 60's

General Tire Ad - Sidewinder


General Tire slogan was “Sooner or later you’ll own Generals”.

GT opens its 6th plant

General Tire opens its 6th plant, equipped for full radial tire production, in Mt. Vernon, Illinois.

Continental acquires GT

Continental Tire North America, Inc. finalises the acquisition of General Tire, Inc.

Introduction of a new Logo

A new logo to represent the brand for both the passenger / light truck and the commercial vehicle tire divisions.

New ways

General Tire re-enters off-road racing.


General Tire is a leader in the development, production, and marketing of quality tyres for automotive applications.

100 years of General tire